Lets start the holiday shopping season. It’s time for marketers to gear up for Black Friday.
In order to stay competitive your company must prepare marketing strategy to boost revenue and delight customers, because in these days almost all companies begin rolling out numerous deals and discounts on products.
If you are unsure what to do here are some marketing strategies that will boost your company’s revenue.
1. Social Media Commerce
Nowadays social media is a place where consumers can make purchases and learn more about your product. In 2023 social media commerce is expected to earn $56.17 billion. So it means you should use social commerce in your Black Friday marketing strategy.
To do this just connect your website with social platforms as Facebook and Instagram.
You can also run social media exclusive deals such as Buy 1 Get 1 Free.
2. Email Marketing
Ahead of Black Friday, start building an email list of potential customers to keep them informed of upcoming Black Friday deals. You can do this is with pop up forms, that collect email addresses. Once you have collected email list, you can start sending personalized content based on the customer’s needs. According to eMarketer survey, customized emails have an ROI of 122%.
3. Optimize your website for shopping
No one likes to wait for a slow website to finish uploading, especially on Black Friday, when they are in a hurry to do shopping. The ideal time to fully load your website is 1 to 4 seconds. If your site needs more than 5 seconds to load and your product pages load slowly, then the risk that users will abandon their purchase is high.
4. Update product pages
You need to audit your product pages and update it if needed in order to provide a pleasant and efficient shopping experience for your customers.
Update product descriptions by adding SEO keywords in order to boost appearance in Search Engines.
Add up to 8 professional product photos so that your customers will clearly understand what’s the product.5. Keep loyal customers
In order to keep your longtime and loyal customers offer them exclusive deals as giveaways or special discounts.
6. Provide rewards or bonuses
Customers will spend more if you offer them some spending rewards or bonuses. Bonus system has to be done professionaly and calculated.It can be a free shipping, promo code or free gift…
7. Create a sense of urgency
Your Black Friday Sales will boost if you offer great deals for limited time. By that way your customers will be in a hurry and they will act immediately.
For example you can offer fresh sales for a few hours or for 1 day. Or you can show that item is low in stock. Moreover you can add tricky words in your content such as “only today”, “last chance”, etc.
Do this via emails, website banners or social media ads.
8. Follow up
After black Friday ends you can reach out your customers and ask about their shopping experience. Ask them if they are satisfied with their purchase, so you can use their honest feedback to gain trust of other potential customers. You can also inform them about your Cyber Monday deals. Costumers feel needed and pleased when you show them that you care about them.
9. Use hashtags to reach new audiences
Black Friday gives you an opportunity to reach new audiences on social media. Hashtags were very popular in early years but know it has they are coming back in new format and new way of using.By using hashtags, you can connect with people who are interested in Black Friday deals and help them find your products and services.
Black Friday is a really good opportunity for your business to boost revenue, so you can implement any of the strategies mentioned above in order to succeed.
On Black Friday, everyone will be searching for deals and promotions. By selling directly on Instagram or Facebook, we can put our products right in front of the target audience. Selling your products directly on the app means it’s even easier for your consumers to convert.
And you can reach a global audience on social media. People on Instagram, for example, expect to be marketed to 90% of people follow a brand, after all.
コメント